Our Food and Drink PR experts help Scotland’s favourite crisp brand achieve appetising results

AFTER committing to make its newest flavour of crisps a permanent addition to the collection, a Scottish family crisp brand launches its name into the media titles with the help of our Food and Drink PR team.

Following record-breaking sales, Mackie’s crisps announced its limited-edition Lorne sausage and Brown Sauce flavoured crisps to become a permanent addition to the brand’s crisp collection, making a triumphant launch into the media headlines.

Thanks to our Food and Drink PR experts the story reached the following results:

• 20 items of coverage across print, online and social media
• 785,941 opportunities to see
• Featured in national outlets such as the Daily Record and The Scotsman
• Trade coverage in Food and Drink Network UK, Scotland Food and Drink, and Sweet and Snack World.

Our PR experts drafted a media release showcasing the success of the initial launch and announcing the permanent addition making its way to shelves across the country.

Sourcing photographs and securing the team issued the release to national, regional, business and trade press reaching out to a wide target audience.

The coverage secured not only consumer audiences but prospective business clients making it into specialist trade outlets such as Food and Drink Network UK, Scotland Food and Drink, and Sweet and Snack World.

The original release can be found here.

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