A Cult Classic: Pickled Onion revealed as Mackie’s Crisps’ latest flavour

by Kelly Horn

Monday, March 22nd, 2021

Cult classic crisps to hit the shelves

food and drink pr

A NEW TWIST on a cult classic British crisp is set to hit the shelves as a Scottish brand launches its latest flavour.

Hitting the shelves this Wednesday (24 March) Mackie’s Crisps is hoping to give consumers across the country a taste of childhood nostalgia with its new Pickled Onion share bags.

Retailing from £1 – £1.70, Mackie’s Pickled Onion 150g share bags are making their debut across 143 Scotmid Co-Op stores. The crisps are suitable for vegans and vegetarians, made only with natural flavourings and high oleic sunflower oil.

Set for an initial run of 150,000 bags, the creation follows in the footsteps of Mackie’s recent evocative special flavours: Lorne Sausage and Brown Sauce, and Haggis, Neeps and Tatties.

When National Wholesale Account Manager Mel Hack joined the team in 2019, she was confident Pickled Onion would be a great flavour and fit for the brand.

This resulted in two years of taste-testing and hard work to create a strong, salty and sour flavour that perfectly complemented the thick cut texture of Mackie’s Crisps.

Mel said: “I couldn’t be more excited to see Pickled Onion join the Mackie’s line up. It’s a classic crisp that’s particularly loved by Scottish tastebuds, and when you combine that with one of the most loved snack brands in Scotland, you’ve got a winning combination.

“The new flavour certainly packs a punch and delivers on flavour in a way only we know how to. I’m really looking forward to seeing them hit the shelves and our consumers trying them – but a word of warning, they’re highly addictive!”

Mackie’s Crisps hopes to confirm all the stockists in the coming days. Following strong interest, the flavour will be readily available throughout Scotland.

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Shelley Reid, Brand Manager at Mackie’s at Taypack said: “As well as coming up with new and innovative flavours, it’s important that we master the traditional concepts and include the classic, cult favourites as well.

“Pickled onion is that nostalgic flavour we all loved as kids, so we’ve worked especially hard to do it justice and put our own Mackie’s twist on it to make it stand out. It has a moreish salty and sour zing I think our customers will love. “

Produced at the fourth-generation Taylor farm in Errol, Perthshire, Mackie’s Crisps has become the leading Scottish crisp brand with a dedication towards making high quality, delicious crisps and snacks.

James Taylor, Managing Director at Mackie’s at Taypack, runs the family-owned business alongside his father, Chairman George Taylor. It employs a team of 50 staff – and recently became Scotland’s third best-selling premium crisp brand following growth that bucked wider market decline.

For more information on Mackie’s Crisps, please visit: https://www.mackiescrisps.co.uk/

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    elly Horn of Edinburgh PR agency, Holyrood PR

    Kelly Horn

    Senior Account Executive, Kelly Horn, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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