Sweet News Gets a Lick of Success
Tuesday, October 17th, 2017
on behalf of Mackie's of Scotland
A Delicious New Ice Cream and Sweet Music Scores Media Success Thanks To Food and Drink PR
From exciting new ice cream flavours to making sweet music in the great outdoors, Mackie’s has served up some delicious media coverage with the help of our team of PR experts.
First of all, teaming up with Aberdeen Performing Arts, Mackie’s got involved with the True North Music Festival, creating a delicious new ice-cream flavour from the classic Granite City staple – the buttery.
Following in these musical footsteps, Mackie’s sponsorship of National Chamber Music Day brought Highland Collective performers Katy and Eleanor to the farm to play a special concert to a lucky audience.
At Holyrood PR, we love stories. More specifically, we love sharing stories we know audiences will love and these two stories were too good not to share. We reached out to some key media titles and saw some pretty exciting coverage, including:
- An impressive 370,180 opportunities to see across print, online and trade publications
- Two hits in The Aberdeen Evening Express, one of The North’s most widely read newspapers both in print and online
- Key hits in local titles, The Ellon Times, The Deeside Piper and The Mearns Leader, targeting the specific communities in Mackie’s geographical market
- Online hits in The Argyllshire Advertiser and The Inverurie Herald
These tasty scoops of coverage are a great way of increasing brand awareness of Mackie’s which is hugely important considering the launch of its upcoming parlour later this year.
It also shows Mackie’s willingness to engage in community events, helping to create a positive reputation as not only a caring family company, but also one that supports the arts in its local community.
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