The icing on the Halloween Cake

by Andrea Willoughby

Thursday, October 31st, 2013

Not so sweet treats have been hitting the Scottish headline

Food and drink PR photography Six Scary Cupcakes from Cuckoo's Bakery

CUCKOO’S Bakery has been given a sweet treat this Halloween in the form of some coverage on page three of Edinburgh Evening News, thanks to food and drink PR.

The award-winning cake emporium and tea room had its limited-edition ‘Murder Mystery’ cupcakes featured in the local Edinburgh paper on a suitably scary day: October 31st.

The range of six creepy cupcakes went on sale for a one week period this October, designed to both terror and delight Cuckoo’s customers.

With the handmade Halloween cupcakes selling out daily, the coverage in the Edinburgh Evening News is the icing on the cake!

Our original press release for Cuckoo’s Bakery can be seen here.

Edinburgh Evening News is a newspaper covering issues and stories in the Edinburgh area. It has an estimated readership of 32,000 people.

If your business could benefit from local coverage of this kind, why not contact Holyrood PR today?

Going Cuckoo for Halloween Cupcakes

News of Cuckoo’s Bakery’s limited edition Halloween cupcakes, designed to terror and delight its customers, has been spreading around Scotland.

Inspired by the super sleuth created by Scotland’s very own Sir Arthur Conan Doyle, the Dundas Street bakery and tea room has unveiled a range of ghoulish cupcakes, each of which has a secret tale of mystery, deception and murder behind them – helping create a bit of fun for cake lovers this Halloween.

The ghoulish goodies were featured in Edinburgh Evening News in its ‘Talk of the Town’ section. A local paper covering Edinburgh news and features, the Edinburgh Evening News has an estimated readership of 32,000 people.

The cupcakes were also  featured  in Metro newspaper, appealing to commuters en route to work.  Every weekday morning, 1.3 million copies of the free newspaper are distributed across the UK making it the third biggest publication in the UK.

The cupcakes were also a hit on popular hyperlocal news website, The Edinburgh Reporter. The online publication is aimed at people living and working in Scotland’s Capital, also aiming to appeal to tourists visiting Edinburgh.

Our original press release about the Halloween cupcakes can be seen in full here.

If online or print coverage is something that could benefit your business, why not get in touch with us today?

Halloween cupcakes are a hit on new app with food and drink PR

Cuckoo’s Bakery‘s limited edition Halloween cupcakes, designed to terror and delight its customers, have been a hit on the new STV app.

The Dundas Street bakery and tea room has just unveiled its range of ghoulish cupcakes, each of which has a secret tale of mystery, deception and murder behind them – and has appeared on the app that launched just this week.

The cupcakes go on sale on Friday October 25th for one week only. You can see the original story here.

STV launched the new digital services for online users in Glasgow, Edinburgh, Aberdeen and Dundee and are available as free apps to use in iOS and Android devices.

It is also available on desktop and mobile sites and include breaking news, social media, travel and weather.

Do you want some spine-tingling food and drink PR for your business? Let our team of experts help

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