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Well it’s nearly that time of year again when Pudsey the bear gets involved in our lives. Children in Need which is taking place on Friday the 16th of November and this year is about to get much more designer than before with the cuddly Pudsey bear being designed by everyone from Victoria Beckham to Mulberry. I WANT ONE!!


An Israeli creative firm Smoyz creative launched a campaign to promote Montreal based shoe brand Aldo. It’s ‘Ring my bell’ campaign placed a sign with a bell on a busy street in Tel Aviv. The sign instructed passersby to take a photo of their footwear, upload it onto Instagram and tag the photo #ALDO along with the person’s shoe size, then ring the bell. After several minutes a box would appear with a pair of Aldo shoes for the person. The campaign created 798,385 interactions with the brand, 500 photos were uploaded and the bell was rung 457 times. I’m sure this campaign would prove successful if repeated in a street near me.

ICE BOMBING? (Aoibhínn) 

Picture this, a frozen swimming pool and a man in his trunks. Can you guess what happens next? Jackass enthusiasts everywhere will love this video and I have to agree it’s had me in stitches all morning. This scene certainly wouldn’t look out of place on the American cult TV show. In an attempt to promote his new band, this confident showman gets to his knees and admires his own muscular physique before taking the leap and attempting to cannonball into a pool of ice. Needless to say it was an epic fail, but makes a rather hilarious video clip.


No.1 chart sensation Labrinth swept into Scotland’s capital city today and declared he wants to be king of Edinburgh Castle. The urban music star was in Scotland to attend a glitzy jewellery store opening of Rox on Edinburgh’s prestigious George Street. The 23-year-old, who is currently no.1 in the charts with his new track Beneath Your Beautiful with Aberdeen singer Emeli Sande, revealed his love of Scotland, including its national soft drink. The singer was also joined by Scottish TV star Cat Cubie. The pair were available for photos outside the showroom whilst perched on a brand new Ferrari.


You may be aware that October is ‘Breast Cancer Awareness Month’ and to tie in with the upcoming Wear It Pink Day, stain remover brand Vanish is to sell the world’s biggest bra to raise money for the worthy cause. The giant pink 1,360 B sized bra was suspended from London’s ITV tower last year and will be now auctioned on auction site eBay. It was created by London sailmakers M.Putt Sailmakers and prospective bidders have until October 28th to place their bids!