First Gift Card For Independent Businesses Launches In Perth

by Sarah Fairley

Tuesday, January 12th, 2016

Perth Gift CardA new gift card, believed to be the first of its kind in Scotland, is set to be launched tomorrow (17th), aimed at helping independent businesses compete with the national chains while keeping the money in the local economy.

The Perth Card programme will allow users to spend their pre-paid money at some of the best-loved local retail and hospitality businesses that the City of Perth has to offer with over 50 signed up already, making it a great gift for all occasions.

The innovative scheme will work like any other gift card but will give users the flexibility of spending however much they want in various different shops and restaurants whenever they want.

Digital Marketing firm Miconex, which is launching the card in partnership with Perth & Kinross Council and Scandinavian firm Presend, believes it will be the first of its kind in Scotland, but is hoping to roll-out similar card programmes across the UK.

Similar projects in Scandinavia have generated as much as £500,000 to the local economy.
Colin Munro, Chief Executive at Perth headquartered Miconex, said: “It essentially works in exactly the same way as any gift card, but instead of being limited to one retail outlet this can be used in various unconnected shops throughout the city.

“And it can also be used for more than just shopping. Perth Concert Hall has signed up along with other local attractions and venues, there are jewellers, award winning restaurants and cafes, specialist retailers, hotels and of course some great options to pamper yourself.

“Therefore, as long as the person has enough money on the card, they could go for a haircut, do some shopping, take in a show and then go for a nice meal, and if there’s any money left over they can just save it until the next time they want something in Perth.

“It really makes for a fantastic Christmas gift and we expect them to be very popular during the January sales.”

Other leading Perth names to sign up to the gift card include McCash’s Country Store, Blend Café, Charlie Taylor Hair & Beauty, Scone Palace and one of the city’s oldest independent department stores, McEwen’s.Perth Gift Card

The cards themselves can be purchased online or in person at four specific businesses in the city; and plans are underway for a kiosk to be introduced that will enable cards to be purchased on a self-service basis.

Perth & Kinross Council’s City Development Team, has been keen to support the project and helped fund some of the initial cost for the businesses, involved and much of the marketing expenditure.

David Littlejohn, Head of Planning & Development at Perth & Kinross Council, believes the gift card could be a huge boost to the independent business in Perth and the local economy.

He said: “We believe this will really help to promote the “shop local” ethos. We know that Perthshire people are proud of their region and keen to do whatever they can to keep the money in the local economy, but that’s sometimes hard when buying gift cards for family and friends at Christmas.

“However, the Perth Gift Card completely eliminates that problem and the renowned quality of the 50+ businesses involved makes it an extremely compelling choice.

“Presend has experience of running 30 similar programmes in Scandinavia, with some of them generating up to £500,000 for the local economy.

“We believe this is the first programme of its type in Scotland so we’re delighted to see these cards being implemented in Perth by a local company and we expect to see other cities rolling out something similar soon.”

All media are invited to a short launch event taking place at Exel Wines, South Street, Perth at 9.30am on Thursday 17th December.

For more information or to buy a card visit www.theperthcard.co.uk

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Private: Sarah Fairley

Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood Partnership, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

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