Homebuilder scores lead that resulted in a £1m+ home sold thanks to package by Edinburgh PR agency
Dr Amin and Mary Spillane traded in their Dunfermline family home for life at the sought-after upmarket Edinburgh development after the semi-retired doctor, and retired nurse decided it was time to downsize.
The couple, who originally considered relocating to Ireland, were charmed by the impressive modern design and rural surroundings at the 18-acre estate, as well as its fantastic central location, just a mile west of Princes Street.
Our expert property PR team generated the following results:
- 9 items of coverage across online, print, and social media
- 452,624 opportunities to see
- Key Features in The Herald, Luxury Edinburgh, Luxury Glasgow and Edinburgh Evening News
- An advertorial in Scottish Field, resulting in the direct sale of a like-for-like garden apartment, worth in excess of £1m
Read the full story here:
Most notably, our carefully placed advertorial in Scottish Field, was picked up by another couple in a dentist waiting room, who were so taken by the development that they drove straight to The Crescent and swiftly reserved a similar six-figure apartment of their own – showing the true value of getting client stories in front of the correct audiences.
What’s more, a raft of organically generated media coverage in key luxury, national and regional titles put The Crescent in front of hundreds of thousands of additional potential customers, elevating the status of the development within public knowledge.
In addition, professionally shot photography and videography was carried out to perfectly capture the couple’s new life in their dream home and showcase the development in all it’s grandeur.
The images and videos not only strengthened our media release, ensuring a host of coverage, but were able to be used by Cala for a multitude of social and digital collateral, including a YouTube video with near to 1000 views.
Holyrood PR has worked for a number of years with Cala Homes (East), providing the firm with valuable public relations services. In fact, our team of PR experts have helped CALA Homes to build a compelling and powerful media profile for the brand.
Check out the gallery:
Looking for an Edinburgh PR agency to support your business?
Whether it’s a new development on the horizon, or simply about building report for your brand, our team have a wealth of experience across both land and planning and sales and marketing.
Getting in touch with our team of PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our team members will get straight back to you:Contact Form