Edinburgh PR agency success, Cala Homes (East) scores lead that resulted in a £1m+ home sold

First footers make a home in the headlines thanks to award-winning PR team

Cala Homes Media Coverage

First footers make a home in the headlines thanks to award-winning PR team

Cala Homes Media Coverage

Homebuilder scores lead that resulted in a £1m+ home sold thanks to package by Edinburgh PR agency

Edinburgh PR agency success, Cala Homes (East) scores lead that resulted in a £1m+ home sold

When a Fife-based couple, became the first buyers to move in to The Crescent by Cala Homes (East), our award winning Edinburgh PR agency were on hand to deliver a dazzling array of media coverage.

Dr Amin and Mary Spillane traded in their Dunfermline family home for life at the sought-after upmarket Edinburgh development after the semi-retired doctor, and retired nurse decided it was time to downsize.

The couple, who originally considered relocating to Ireland, were charmed by the impressive modern design and rural surroundings at the 18-acre estate, as well as its fantastic central location, just a mile west of Princes Street.

Our expert property PR team generated the following results:

  • 9 items of coverage across online, print, and social media
  • 452,624 opportunities to see
  • Key Features in The Herald, Luxury Edinburgh, Luxury Glasgow and Edinburgh Evening News
  • An advertorial in Scottish Field, resulting in the direct sale of a like-for-like garden apartment, worth in excess of £1m


Read the full story here:

First Footers Step into New Life at The Crescent


Most notably, our carefully placed advertorial in Scottish Field, was picked up by another couple in a dentist waiting room, who were so taken by the development that they drove straight to The Crescent and swiftly reserved a similar six-figure apartment of their own – showing the true value of getting client stories in front of the correct audiences.

What’s more, a raft of organically generated media coverage in key luxury, national and regional titles put The Crescent in front of hundreds of thousands of additional potential customers, elevating the status of the development within public knowledge.

In addition, professionally shot photography and videography was carried out to perfectly capture the couple’s new life in their dream home and showcase the development in all it’s grandeur.

The images and videos not only strengthened our media release, ensuring a host of coverage, but were able to be used by Cala for a multitude of social and digital collateral, including a YouTube video with near to 1000 views.

Holyrood PR has worked for a number of years with Cala Homes (East), providing the firm with valuable public relations services. In fact, our team of PR experts have helped CALA Homes to build a compelling and powerful media profile for the brand.


Check out the gallery:

Luxury development brings home picture perfect images as The Crescent welcomes first buyers


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