Procurement firm blazes trail across the media thanks to Scottish PR experts

A FIRE safety framework aiming to protect public sector buildings caught the attention of local and industry specific media with the aid of our team of PR experts.

The Scottish Procurement Alliance (SPA) launched its latest framework which aimed to protect public buildings against fires.

The framework has £20m worth of work opportunities for businesses, including vital cladding for public buildings, a significant issue in the wake of the 2017 Grenfell Tower Tragedy.

Our PR team were tasked with breaking into industry specific publications as well as local outlets where works would be available for businesses.

The story caught fire:

• 35 items of coverage across
• 311,097 opportunities to see.
• Key industry titles including Scottish Construction Now, Scottish Housing News, Local Authority Building & Maintenance, The Big Red Guide, UK Fire
• Coverage in key local outlets: Aberdeen Live, Oban Times, The Highland Times, Renfrewshire News, Fire Herald, and Citizen and much more

Our team knew that the framework would grab the attention of both local and industry specific titles, so we created a rollout strategy to ensure we maximised potential coverage.

We set about breaking down the framework into its key industries and locations, from there we built bespoke media lists which we identified key audiences we wanted to break into.

After constructing a careful pitch, our expert PR team issued the story across industry specific titles, local outlets, and fire safety publications.

Creating bespoke media releases resulted in the framework gaining excellent coverage thanks to the experience and media expertise of our PR team.

To find out more about The Scottish Procurement Alliance, visit: https://www.scottishprocurement.scot/

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