Financial PR experts deliver amazing ROI for Johnston Financial

Johnston Financial hit the headlines with help of canny financial PR experts

CANNY financial planners knew they had made a wise investment – when their faith in PR paid out big time.

The senior management team at Johnston Financial in Edinburgh wanted to tell the story of a management buyout (MBO) which would usher in a dynamic new chapter for the firm. But never having previously worked with a public relations agency, they weren’t sure what to expect.

Happily, they were totally blown away with the results delivered by the financial public relations experts at Holyood PR. The first phase of our mini campaign for the company delivered exceptional reach including:

27 separate items of media coverage reaching at least 1.1 million people
Four high profile print newspaper articles in respected, heavyweight titles including The Times, The Scotsman, The Herald and The National
At least 16 articles in top tier online news sites – including influential business sites such at Insider, Daily Business Group, Scottish Financial News
Further shares in four digital newsletters issued to eager email subscribers of high-profile business news sites
Extensive coverage in valuable trade titles serving financial advisers across the country, including Wealth Adviser, Financial Planning Today and EUBankers.net
Further amplification through social media mentions by a number of news titles

Financial advisers make or break their reputation on the Return on Investment (ROI) they can deliver for the clients who entrust them with their life savings, family nest eggs or retirement pots.

In this case, the team at Johnston Financial put something priceless in the hands of our PR team – their reputation. We were delighted to ensure they reaped the rewards that more than justified their incredibly shrews investment in choosing to work with Holyrood PR.