Edinburgh Primark rallies up some PR Scotland with STV.

Fashion fans received a much awaited Christmas present with the opening of the Edinburgh Primark store.

Hundreds of shoppers queued up on Saturday to get some bargain buys in the Princes Street store.

The store was granted planning permission by Edinburgh City Council last August following months of public consultation and planning.

Primark Edinburgh has five floors selling clothing for men, women and children as well as homewear.

 The coverage was achieved on STV as part of an ongoing PR campaign on behalf of Primark by Holyrood PR.