How a simple photoshoot helped Clyde Munro generate national health PR coverage across Scotland
As Clyde Munro welcomes the longest running dental practice in the Glasgow suburb of Bishopbriggs, our health PR team tells the story of how this family run practice saw off more than 30 suitors to seal the deal.
We enlisted the help of a photographer to really capture the essence of this family-run business, and how thrilled they were to be joining Scotland’s largest dental group.
We issued a press release to detail the story of the acquisition, and our health PR team delivered:
- 318,808 opportunities to see
- Impressive national coverage The Scotsman’s print and web editions
- Business coverage on the Scottish Financial News
To ensure it connected with the local community, we focused on Frazer Murphy and his dedication to ensuring the highest possible quality of care for his patients. We secured an interview with him and professional photography for the practice in Bishopbriggs, to highlight how this shift in management will allow Frazer to focus on his clinical care for his some 3000 NHS and private patients.
To really get to the heart of the story, we commissioned a photographer to showcase one of Bishopbriggs’ longest-standing practices and one of its two main dentists, Frazer Murphy. There’s no doubt these high quality images helped grab the attention of readers around Scotland and without our Health PR’s help with this, this wouldn’t have been such a big success.
By gaining national coverage in both print and online as well as specialist sector media, we showcased the business success of Clyde Munro, as well as displaying its commitment to its patients. Click here to view the story.
Clyde Munro now consists of 46 practices and over 400,000 patients, with our dedicated Health PR team helping them on its journey.