Edinburgh PR team help share the news of Midlothian family’s dream move
AFTER Creative Director and happy homeowner Colin Stewart, and his wife Shona, bought their dream CALA home in Midlothian – our property PR team were on hand to help share the story.
The Stewart family snapped up a spacious four-bedroom home in CALA Homes (East) Belwood Oaks development in Penicuik and were highly impressed with their new home, so much so, that Colin was keen to share his experience with the world.
Our property PR team interviewed Colin and Shona about their successful move to gain insight into their experience with CALA Homes (East).
The team carefully created a release that displayed the happy buyers’ positive messages and enthusiasm for their new abode. From there, we tailored our pitch to ensure the story was shared across a range of publications.
Our team arranged photography of the family in their new home to get high quality images which were used to accompany the release.
We spent time targeting specialist media as well as regional titles to get the Belwood Oaks success story seen by thousands of people.
The story achieved the following results:
- 3 Items of media coverage
- 41, 080 opportunities to see
- Featured in Newsletters, Twitter and online, across specialist and regional media.
- Highlights including Edinburgh Reporter and What House?
The Stewarts’ story secured coverage across multiple media channels – highlighting the incredible Belwood Oaks development and CALA’s high attention to detail and customer service.
To read the original press release click here
To find out more about CALA Homes (East) and its developments, click here; https://www.cala.co.uk/homes-for-sale/scotland/east-of-scotland/