Family brand gets Michelin rating from foodie influencers thanks to Digital PR Experts

by Emma Lourie

Monday, February 8th, 2021

Digital PR Experts help put much loved family brand in front of 62,863 followers

Digital PR photography, Mackie's of Scotland chocolate orange collab with foodie influencers.

Digital PR Experts at Holyrood PR organised a festive gift for nine of Scotland’s top influencers and helped our client, Mackie’s of Scotland, put its newest product launch in front of 62,863 (and counting) potential customers.

We sent out four bars of the newly launched orange chocolate to nine top foodie and lifestyle influencers as an early Christmas present, for them to try the product which only hit the shelves in the latter half of 2020.

The chocolate wasn’t the only tasty result to come out of the gift, others highlights included:

  • Nine influencers keen to try the orange chocolate and share with their followers
  • Over 62,863 opportunities to see the content on nine Instagram accounts
  • Influencers following has an interest in food and Scottish produce
  • Securing re-shareable content and permanent spot on influencers grid

The team at Holyrood PR worked with: Lipstick and late nights (2,518), Tartan spoon (11.1K), Edinburgers (3,762), Erinceats (4,637), Documenting my dinner (4,325), Foodie Quine (22.3K), Boys eat Scotland (5,559), AjFoodandDrink (6,313) and FabFoodScotland (2,449) as part of a festive giveaway putting Mackie’s in front of people right across the country.

Everyone either shared the gift of their story or on their grid, creating multiple opportunities for people to see the brand and product while also highlighting the new offering by Mackie’s – meaning Orange Chocolate got the seal of approval from a host of well-respected influencers.

The coverage didn’t just put Mackie’s in front of current and potential new customers, it also reached a host of different people with range of ages, locations and interests.

Gifting items helps followers identify with your brand and reminds them of the product when they next have an opportunity to make a purchase. Working with influencers in this way can help increase the buy-in from customers due to a level of influencer/follower trust and their reputation – which can all help your brand stand out from a crowded market.

Collaborating with influencers can give you brand recognition, enhance your reputation, and increase audience engagement and ultimately conversions. All because consumers trust the recommendations made by their favourite influencers.

Find out how our Digital PR Experts can help your business!

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    Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

    Emma Lourie

    Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

    View Emma's Profile

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