Faking Bad Creates Media Storm
Monday, March 10th, 2014
on behalf of Scottish Business Resilience Centre
Tech PR delivers print, radio and broadcast coverage for SBRC’s fight against organised crime
NEWS of a major conference in Scotland aimed to tackle serious organised crime by encouraging people to stop buying illicit and counterfeit goods has been a hit across the nationals.
Scotland’s first Anti Illicit Trade Summit is the first event of its kind to bring together law enforcement, trading standards, government and industry to highlight the dangers to personal safety and the threat to Scottish businesses from the spread of illicit trade.
News of this conference not only made column inches in local newspapers such as the Southern Reporter but a double page feature in the Edinburgh Evening News, The Sun, the BBC, the Metro, the Herald and the Daily Star.
STV also came along to the event following a media invite where they interviewed Justice Minister Kenny MacAskill before featuring the story on the 6 o’clock news. You can see the clip here.
But it wasn’t just print and TV that were interested in our story, Edinburgh local radio station, Radio Forth, also featured an interview with the director of the Scottish Business Resilience Centre, Mandy Haeburn-Little, as a lead news story on the morning of the conference.
By telling the news of SBRC’s efforts to tackle the real and serious threat to Scotland posed by anti-illicit trade, we were able to secure their reputation as a non-profit organisation which exists to support and help protect Scottish businesses.
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