Express Coverage on the World’s Best Wine
Friday, October 22nd, 2010
on behalf of Alliance Wine
Scotland’s leading wine company celebrates a new slice of PR in Scotland with coverage in the Sunday Express.
The newspaper reported on how Alliance Wine had scooped a recent International Wine Challenge award for its Moonbridge Riesling.
The wine – which is produced in Adelaide, Australia, and sold exclusively through Marks & Spencer – scooped the Best Value Champion White Wine prize at the recent awards ceremony in London. Alliance Wine also scooped the UK agent of the year gong at the IWC ceremony – which is the world’s biggest wine award.
The coverage in the Sunday Express was the result of a focussed PR in Scotland campaign carried out by public relations experts the Holyrood Partnership.