Express Coverage on the World’s Best Wine

by Holyrood PR

Friday, October 22nd, 2010

Alliance Wine coverage in the Sunday Express secured by Holyrood Partnership PR in ScotlandScotland’s leading wine company celebrates a new slice of PR in Scotland with coverage in the Sunday Express.

The newspaper reported on how Alliance Wine had scooped a recent International Wine Challenge award for its Moonbridge Riesling.

The wine – which is produced in Adelaide, Australia, and sold exclusively through Marks & Spencer – scooped the Best Value Champion White Wine prize at the recent awards ceremony in London. Alliance Wine also scooped the UK agent of the year gong at the IWC ceremony – which is the world’s biggest wine award.

The coverage in the Sunday Express was the result of a focussed PR in Scotland campaign carried out by public relations experts the Holyrood Partnership.

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