Scott Douglas joined in the conversation led by Michelle Rodger regarding a news story on a PR stunt that went wrong.
Under the headline “Why crazy PR can stunt the growth of your company”, the discussion revolves around a global news story that two Dell Computer employees had been arrested after a ill-though PR stunt involving bikers, black leather and black masks.
The stunt – aimed to promote their new product – caused a surge of panic and the involvement of local police and a SWAT team.
Scott Douglas provides comment on the story, providing expert comment on the impact that PR stunts can have on business, and describes PR as a “double edged sword”.
Holyrood PR is a mulit-disciplined agency offering media relations, digital PR and social media strategy advice to a wide range of clients across diverse sectors. From traditional PR to social media, photography and online video services, Holyrood PR cater to clients in hospitality, public, technical, leagl and property services.
Read the full column written by Michelle Rodgers in the business pages of Scotland on Sunday.