Exel Squash Grape Expectations of Supermarket Wine

by Holyrood PR

Wednesday, June 29th, 2011

holyroodpr exel wines perthshire advertiserScotland’s leading wine merchant has been featured in the Perthshire Advertiser after giving advice to the millions of people who buy their favourite tipple from supermarkets.

Exel Wines has advised vino lovers to read the labels on bottles purchased in supermarkets to ensure the same product hasn’t been rebottled twice and sold at different prices.

The Perth-based wine merchatnts – who also have a shop in the town’s South Street – investigated the origins of supermarket wines with varying results.

Russell Wallace, operations manager at the firm, is quoted in the piece. He says: “There is a large proportion of wine that appears in supermarkets that has come from one production but has been put in different bottles or with different labels.

“The only way to ensure you’re getting the right product for your money is to check the label and the vineyard – one of the most important aspects of a wine is where it is from.”

Exel Wines prides itself on trading wines sourced directly from the vineyard and rare vintage wines sourced with impeccable provenance, allowing clients complete confidence in their purchase.

For more information on the wide range of products Exel Wines provides visit www.exelwines.co.uk.

The full article was featured in the Perthshire Advertiser and was the result of a sustained PR and media campaign carried out by the Holyrood PR. 


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