Excel Wines Toast New Perthshire Headlines
Monday, November 29th, 2010
on behalf of Project Work and Other Clients
A leading wine distributor has celebrated more high profile PR in Scotland with coverage in a local Perthshire newspaper.
The Perth-based firm stole a march on its competition by securing a massive consignment of the wine before the official Beaujolais Day in November – which sees countless traders across the world race against each other to get the first bottles of the famous red to market. The wine is only released for sale once a year under French law, as it is thought that the wine must be consumed by Christmas time.
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