Ex-Squaddie shines bright in targeted press
Wednesday, August 5th, 2015
on behalf of Project Work and Other Clients
Edinburgh former soldier receives life changing gift from the bosses of Leith dental practice
Following a raft of coverage detailing the relaunch of two Edinburgh dental practices we’ve been at it again – telling the story of an unfortunate former war hero who’s finally had a bit of luck thanks to the kindness of Edinburgh dental experts.
Neil Raeburn, a native of Edinburgh and former soldier, who is suffering from Fibromyalgia, will now be able to smile for the pictures at his upcoming October wedding, thanks to the dental practice Vitaliteeth, which stepped in to provide £8000 worth of dental work free of charge to completely transform his oral health.
BeDental, the group behind Vitaliteeth cosmetic practice, located in the center of Edinburgh, has sights on doubling its practices operated to ten by 2022 as part of ambitious expansion plans.
Vitaliteeth, a private practice already offers the best, hi-tech services including smile makeovers and laser tissue.
Neil, 30, who served his country for five years, received a life changing gift from the Vitaliteeth team of dental experts. They were touched by his story and offered to help immediately. Brave soldier will receive £8000 worth of pain free treatments carried out by experts from Scotland’s foremost dental practice as well as by the Europe’s most renowned implantologists, Dr Diogo Viegas. Due to the diseases the soldier is battling, not only his oral health was affected but also his pain sensors; therefore Neil will be able to attend an anxiety clinic in order to feel comfortable and at ease for his treatments.
Thanks to award-winning Holyrood PR in Edinburgh, this uplifting story featured along with an image in the community pages of Edinburgh Evening News, representing a great piece of local coverage for the firm as it expands the brand in the city.
Following the Edinburgh Evening News piece we landed coverage on the highly respected Deadline News.
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Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.View Chris's Profile
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