Ex-squaddie shines bright in targeted press
Wednesday, August 5th, 2015
on behalf of Project Work and Other Clients
Former soldier given new smile for wedding – earning valuable dental PR
FOLLOWING a raft of coverage detailing the relaunch of two Edinburgh dental practices, we’ve been at it again – telling the story of an unfortunate former war hero who’s finally had a bit of luck thanks to the kindness of Edinburgh dental experts.
Neil Raeburn, a native of Edinburgh and former soldier, who is suffering from Fibromyalgia, will now be able to smile for the pictures at his upcoming October wedding, thanks to the dental practice Vitaliteeth, which stepped in to provide £8000 worth of dental work free of charge to completely transform his oral health.
The uplifting story was shared by our award-winning agency, with coverage highlights including:
- A feature in the community pages of the Edinburgh Evening News, representing a great piece of local coverage for the firm as it expands the brand in the city
- Valuable trade coverage on Smile-On and Cosmetic Dentistry Guide – who also tweeted the story to their 5,000 twitter followers
- Online coverage on respected news site, Deadline News
- A total reach of over 77,000
BeDental, the group behind Vitaliteeth cosmetic practice, has sights on doubling its practices by 2022 as part of ambitious expansion plans.
The private practice already offers the best hi-tech services including smile makeovers and laser tissue.
Neil, 30, who served his country for five years, received a life-changing gift from the Vitaliteeth team of dental experts. They were touched by his story and offered to help immediately. The brave soldier will receive £8000 worth of pain-free treatments carried out by experts from Scotland’s foremost dental practice as well as by one of Europe’s most renowned implantologists, Dr Diogo Viegas.
Securing coverage for Vitaliteeth not only boosts the awareness of the practice and its services but also highlights its charitable endeavor – donating the gift of a smile to someone who deserved it most.
Intrigued by how Dental PR could benefit your business?
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Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.View Chris's Profile
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