Edinburgh PR agency touches down with major media success as former-rugby stars tackle new job role

When an Edinburgh-based wealth management firm identified a vanquishing tactic for its company’s success, turning former rugby stars in to high-performance Financial Planners, they enlisted the help of a top Edinburgh PR agency to pass back the story to the media.

With drive, commitment, and strong emphasis on team comradery, Tweed Wealth Management have recognised that ex-professional sportspeople possess all the qualities required for a successful career in wealth management.

As the longevity of a professional athlete’s career often hangs in the balance, the firm is helping to guarantee long-lasting stability in the financial services sector. Now employing three ex-professional rugby players, the firm are delighted to see the former London Welsh and Ulster Rugby scrum half, Paul Rowley, as well as colleagues and former Edinburgh Players, Michael Allen and Jason Baggott progress with their careers and add to the business.

The company called upon a top Edinburgh PR agency to turn the recruitment strategy in to a winning story, generating fantastic results:

• 23 items of coverage online, in print, and across social media
• 2,504,497 opportunities to see across national, regional, local, business, and trade-specialist media publications
• National features in The Scotsman, The Herald, and Yahoo! UK and Ireland

The team spoke with Tweed Wealth Management co-founder and managing director, Alison Welsh, as well as Ben Atiga, Head of Player Development at Edinburgh Rugby, to find out how these sporting qualities have transcend into a successful career in wealth management. We also conducted an interview with Jason Baggott, to gain further insight in to his career switch.

Our experts drafted a press release and pitched it to the media, receiving an abundance of coverage across Scottish national titles, placing the firm in front of a huge audience of potential new business. The story also secured features across business and trade-specialist media publications, helping to establish the firm as a leading name among its sector.

We also received a media enquiry from The FT Adviser, asking further questions about the release and secured a response for the publication after liaising with the client.

This coverage was of huge value to Tweed wealth management, building brand awareness and highlighting the firm’s commitment to providing successful career opportunities.

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