TEFL firm voyage into the media spotlight as Brexit impacts overseas demand for UK teachers
When one of the world’s leading TEFL (teaching English as a foreign language) firm, underlined a key trend following Brexit, our business PR experts adopted a two pronged approach to tell the story.
The TEFL Org has highlighted a surge in demand for EFL teachers who already have a right to work in Europe, whilst the demand for UK citizens teaching English in Europe has declined.
Following Brexit, countries such as Spain are seeking EFL teachers from the Republic of Ireland and other English-speaking European citizens to teach the language in their dream foreign location, whilst the UK sees a huge surge in Brits taking up online courses, allowing them to teach European students remotely from the home.
Our business PR experts knew how to make the story travel far, delivering fantastic results:
- 15 items of coverage across national, regional and local press
- 599,885 opportunities to see across online, print and social media publications
- Key National Features in; The Irish Times, The National
- Key regional features in; Northern Times, The Inverness Courier, Ross-shire Journal
Our experts contacted Co-founder of The TEFL Org, Jennifer MacKenzie, to gain further insight into this trend and the challenges UK nationals may face whilst looking for jobs post-Brexit.
The team also obtained a quote from the US based TEFL firm, Preply, to discover more about the rise in popularity of online teaching in UK.
We drafted two press releases, one for the Irish media, and one for the UK, obtained photographs and released them to the media, securing key national, regional and business coverage.
This coverage helped place The TEFL Org in front of a wide scale, national audience, establishing the company as a top name among its.
Read the full story here:
Brits turn to remote teaching amid lack of European demand following Brexit
For more information on The TEFL org visit: https://www.tefl.org/
Are you looking for business PR to help boost your company? Find out how our team can help you below.
Getting in touch with our team of tech PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below, and one of our tech PR team will get straight back to you:
