eteaket brews the perfect collab for Scottish Water

by Kelly Horn

Wednesday, August 5th, 2020

Scottish Water reels in food and drink PR success with lockdown collab

SCOTTISH WATER’s Your Water Your Life campaign celebrates our best natural resource: our soft Scottish tap water.

Your Water Your Life aims to encourage people to think about the water they use, how they use it, and the vital role it plays in all of our lives. One of our roles in supporting this is to think of different ways we can showcase our amazing natural tap water.

In a country full of tea drinkers, we realised that the main ingredient of our beloved cuppa – our tap water – is often forgotten.

With this in mind, we approached independent Edinburgh teamaker, eteaket, with plans to explore a collaboration to showcase Scottish tap water.

eteaket was delighted to join the wave in Scottish Water’s campaign and, during lockdown, created a bespoke blend of tea, Keep the Heid, designed to go perfectly with a cup of Scottish tap water (which has now become their online bestselling blend of tea!)

The idea grew from a simple collaboration, becoming the #CuppaTeaWithMe campaign – a campaign during lockdown to encourage the nation’s tea-drinkers to come together (virtually) and reconnect over a warm, soothing cup of Keep the Heid.

To announce the campaign, we set out to draw up lists of target media and influencers we knew would enjoy eteaket’s new brew, and crafted a press release and supporting press pack. We liaised with Scottish Water and eteaket on ideas for images, videos and supporting social content.

Highlights included:

  • Features on top Scottish foodie Instagram’s including Plate Expectations, Edineats, and FedinEd
  • Online coverage on Deadline News, Edinburgh Evening News,, and Edinburgh Reporter
  • National coverage in The Sunday Post’s shopping feature
  • Trade coverage on Scotland Food and Drink, with posts on social media
  • A broadcast feature on That’s TV
  • 102 pieces of coverage across social, digital and print
  • 957,852 opportunities to see

We shared the story with media with our tailored press release and accompanying images, and brewed a social media success by posting about the campaign on social media, using the hashtag #CuppaTeaWithMe.

As well as being a hit on social media, the campaign secured swathes of print, online, and broadcast coverage, creating 957,852 opportunities for people to discover #CuppaTeaWithMe and Keep the Heid.

You can read the original story here

Scottish Water’s Your Water Your Life campaign aims to encourage people to top up from the tap to benefit the planet, their health and their pocket – to celebrate our precious, natural resource.

‘Keep The Heid’ Limited Edition tea is available to buy online £7.95 for 100g

eteaket will donate £1 from every 100g tube sold to the charity Health in Mind to help them promote positive mental health and wellbeing.

Want to find out how your business can benefit from our Scottish food and drink PR experts?

The team at Holyrood PR are always on hand to help your business tell its stories to the world. Get in touch with us today by calling us on 0131 561 2244 or by filling in the contact form below:

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elly Horn of Edinburgh PR agency, Holyrood PR

Kelly Horn

Senior Account Executive, Kelly Horn, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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