Crowdfunding campaign captures media attention

Tech PR brings media success for Gafterr’s crowdfunding campaign

IN FEBRUARY, our client Grafterr launched its first ever crowdfunding campaign to help scale its rapidly growing business.

Having already successfully secured £150,000 of private funding in just six days as investors seized the opportunity to back the business, a successful crowdfunding campaign would help the start-up create new jobs and onboard more and more clients.

We made sure all of the major business, tech and national publications in Scotland heard about Grafterr’s crowdfunding campaign, with coverage highlights including:

Coverage on key business sites Daily Business, Scottish Financial News and Scottish Business News, ensuring the news reached potential industry investors
Top national coverage in The Scotsman, The National, and The Herald
Tech coverage in DIGIT
Twitter posts on Scottish Financial News, Invest Edinburgh and Digit – reaching 17,827 users
A total of 393,267 opportunities to see

The Edinburgh-based start-up has developed the world’s most advanced ePOS platform for the hospitality industry, which is redefining how businesses in the sector operate and interact with their customers.

Securing specialist, trade and national coverage for Grafterr helps to establish its reputation as an exciting, fast-growing tech start-up – with more than 200 clients across the world.

*ePOS Hybrid rebranded to Grafterr in early 2023

You can read the press release here.