Entrepreneur Swaps House for Extra PR Scotland
Friday, April 16th, 2010
on behalf of Project Work and Other Clients
Martin Walker’s housing exchange scheme, has been featured in a arcticle in local newspaper East Lothian News.
‘Swap the House’ offers sellers a new way of promoting their property and moving home. It enables homeowners to get estate agents to list their home online and exchange or part exchange it with another property, rather than having to rely on the traditional transaction chain.
It offers a fast and cheap way for those who have spent months looking for a buyer, to get moving.
Martin Walker states in the article: “Most sellers are also buyers, so most poeple who are sellin their home are doing so to buy another one. They’re effectively already looking for an exchange.
“Our website is the place where people can be brought together and communicate with like minded people from anywhere in the country to achieve a common goal – to move house”
The scheme is based on the concept of online dating and works by entering the homeowners details into a sophisticated computer software, which then finds the best match.
Martin further adds: “With restrictions on mortagage lending looking unlikely to ease in the near future, ther’s a clear need for a alternative way for people to work with their estate agents or solictors to ove house easily.
“Swap the House is a great alternative for them to consider”
The full article can be read in East Lothian news and was secured as part of a successful PR campaign carried out by the Holyrood Partnership.
Martin states in the article: “