Empowering the small suppliers gets support of the press
Tuesday, April 21st, 2015
on behalf of Gilson Gray
Gilson Gray’s Head of Insolvency Stephen Jansch provides wise advice to help struggling suppliers, with our Scottish PR Agency spreading the word
First person opinion pieces are often the ideal platform for establishing the industry leader. So we were understandably delighted when we were able to land articles in key business titles on behalf of full-service law firm Gilson Gray.
Highlighting an apparent disparity in power, Steven Jansch, Head of Insolvency at Gilson Gray voiced concern that large firms were underestimating the power at the hands of small suppliers.
In contradiction to many media commentators, Steven offered a passionate defence of small suppliers and desire to see them ‘push back’ against the big player.
This achieved a considerable showing in the Scotsman’s ‘Between the Lines’ feature, assuring it reached a sizeable audience – especially among business people in Scotland’s capital city, a key demographic for Gilson Gray.
Following on from this excellent showing, Business Quarter featured the article, which also headlined in its respectable daily newsletter, targeted at CEO’s, Executives and Directors.
This powerful coverage and latest media success is part of ongoing work with Edinburgh and Glasgow based full-service law firm Gilson Gray.
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