instant digital PR results unlocked thanks to strategic social media management

DELIVERING measurable success through strategic, data-driven digital PR campaigns is simply what we do.

Hanover Scotland, one of Scotland’s largest housing providers, saw its first month of working with deliver an impressive hat trick of results across Facebook, X (formerly Twitter) and LinkedIn.

From the initial kick-off, our comprehensive onboarding process gave an in-depth understanding of Hanover’s brand identity, core objectives, target audiences, and priorities.

Armed with these critical insights, our digital PR and social media team created a suite of vibrant social media assets, defined clear content pillars, all while placing the people of Hanover at the centre of the strategy.

The numbers don’t lie in terms of the immediate successes we delivered:

• Facebook saw +16,386 impressions and +3715 new engagements over the previous month – along with a foundation-shaking +14,326 in reach.
• X (formerly Twitter) experienced a 198% uplift in impressions and +567% in engagements.
• LinkedIn witnessed a towering +14,326 boost in impressions plus +628 additional engagements.

The pillars of the launch campaign were major milestones, awareness initiatives, and community stories. This approach struck the right chord with Hanover’s audiences.

Spotlighting achievements like their prestigious Wellbeing Gold Award accreditation and the award-winning Airlie Gardens Housing Development also built impressive engagement.

Additionally, the “Resident Voices” social series provided an authentic glimpse into life at Hanover’s communities.

These results came courtesy of a clearly planned increase in both cadence and quality of posts – not just a random rise in content volume. By seamlessly integrating our specialised housing expertise with creative execution, our digital team have begun to unlock the full potential of Hanover’s social presence.

As we continue to develop Hanover’s social media strategy, our team will apply the same innovative, audience-centric thinking to craft even more ground breaking campaigns to cement Hanover Scotland’s reputation as the industry leader for exceptional housing and services for the elderly population.

This is just one example of how Holyrood PR consistently delivers quantifiable returns for our clients through our strategic acumen, digital marketing proficiency, and boundless creativity.

Looking for digital PR experts to help your story cut through the noise?

Our award-winning Scottish PR agency has a team of savvy digital PR experts, who know exactly how to get your business into the front of the eyes of the right audiences.

Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below, and one of our team members will get straight back to you: