Edinburgh Public Relations agency Celebrates DollyLeo Apothecary’s Big Win

by Holyrood PR

Friday, September 18th, 2009

Founder of skincare boutique hits the headlines thanks to hair and beauty PR campaign

DollyLeo boutique in hair and beauty PR shot

THE SUNDAY Mail featured news of budding business tycoon Sadie Jean Sloss after she was selected as the Scots finalist for the prestigious O2 X Female Entrepreneur of the Year award – HAIR AND BEAUTY PR

Sadie is the founder of DollyLeo Apothecary, Edinburgh’s leading independent retailer of niche beauty and skincare brands and luxury in-store treatments.

Former London make-up artist Sadie beat off competition from leading Scottish businesses to land a place in the London final of the influential competition

The results will then be announced at glitzy ceremony in London on September 29th.

When asked for the advice she would give to business owners hoping to follow in her footsteps, Sadie told the Sunday Mail: “Continue to set yourself new goals and ambitions so you can stay ahead in your filed and ensure you give clients the highest standards of service.”

The article  in the Sunday Mail – one of Scotland’s biggest and most read news titles – was achieved as part of a sustained hair and beauty PR campaign designed to successfully rais the profile of DollyLeo and Sadie Jean Sloss.

The campaign was conceived an delivered by public relations experts Holyrood PR on the run up to the final of the O2 X Awards.

LEADING Edinburgh newspaper the Evening News reported on the success of Scottish business women Sadie Jean Sloss.

The budding business tycoon has been selected from thousands of entries to compete for a place in the prestigious O2 X Female Entrepreneur of the Year award.

The Evening News said: “Despite the recession DollyLeo Apothecary, Edinburgh’s leading independent retailer of niche beauty and skincare brands, outstripped expectations in its first year of business.

“The up-market boutique recorded a healthy turnover since opening in July 2008 and had increase staff levels from three to seven after clients rushed to get their hands on its exclusive beauty products and luxury in-store treatments.”

The glowing article n the Evening News was achieved as part of a sustained and carefully conceived hair and beauty PR campaign to raise the profile of both Sadie and DollyLeo.

That highly successful campaign was conceived and delivered by  Scottish public relations experts, Holyrood PR in Scotland .

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