Edinburgh Public Relations agency Celebrates DollyLeo Apothecary’s Big Win
Friday, September 18th, 2009
on behalf of DollyLeo
Founder of skincare boutique hits the headlines thanks to hair and beauty PR campaign
THE SUNDAY Mail featured news of budding business tycoon Sadie Jean Sloss after she was selected as the Scots finalist for the prestigious O2 X Female Entrepreneur of the Year award.
Sadie is the founder of DollyLeo Apothecary, Edinburgh’s leading independent retailer of niche beauty and skincare brands and luxury in-store treatments.
Former London make-up artist Sadie beat off competition from leading Scottish businesses to land a place in the London final of the influential competition
The results will then be announced at glitzy ceremony in London on September 29th.
When asked for the advice she would give to business owners hoping to follow in her footsteps, Sadie told the Sunday Mail: “Continue to set yourself new goals and ambitions so you can stay ahead in your filed and ensure you give clients the highest standards of service.”
The article in the Sunday Mail – one of Scotland’s biggest and most read news titles – was achieved as part of a sustained hair and beauty PR campaign designed to successfully rais the profile of DollyLeo and Sadie Jean Sloss.
The campaign was conceived an delivered by public relations experts Holyrood PR on the run up to the final of the O2 X Awards.
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