Edinburgh Dentist Is All Smiles About Evening News

by Laura Berry

Tuesday, June 21st, 2011

Lubiju uses PR expertise to take a bite out of the news.

Edinburgh Evening News exclusively revealed This Morning presenter, Holly Willoughby, had gone in search for the perfect smile in Scotland. The handiwork of Dr Biju Krishnan caught the eye of the newspaper when the celebrity patient tweeted a picture of her new invisible braces. The famous cosmetic dental clinic was delighted when the picture appeared on the microblogging website.

The co-founder of the Lubiju dental clinic and VIP Smiles, in Edinburgh and London’s Harley Street, Dr Krishnan said: “We are delighted to hear that Holly is happy with her results and her picture really captures the essence of the treatment – you really struggle to see where the braces are.  I have treated a few celebrities in this way and the speed of treatment along with excellent aesthetics makes it a real winner.”

Unique aspects of the treatment include, clear brackets and tooth coloured wires which are barely visible, low forces and short overall treatment time provide a gentle solution which is relatively less expensive than other treatments.

As well as dental treatments, Lubiju offers a range of facial aesthetic treatments including dermal fillers and non-surgical facelifts, as well as providing a host of holistic therapies in a unique mind and body treatment centre. Other dental treatments available include teeth whitening, veneers and implants.

More information on C-FAST programme as well as other Lubiju treatments can be found at www.lubiju.co.uk

The article in Edinburgh Evening News was secured as part of a sustained PR campaign carried out on behalf of Lubiju by public relations agency Holyrood Partnership.

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