Record visitor numbers, and Fringe success showcased by Scottish PR Agency
RECORD number of visitors to one of Edinburgh’s largest Fringe venues gains a mass of media coverage due to the work of leading Scottish PR Agency.
Surgeons Quarter (SQ) welcomed record 250,000 visitors to the Royal College of Surgeons of Edinburgh’s (RCSEd) campus, seeing a 99.5% increase in occupancy at their Ten Hill Place Hotel.
Our PR experts knew this great achievement for Surgeons Quarters would attract the attention of the media, and highlight the thriving business.
Our PR experts drafted a story and issued to national, local and trade media to promote the businesses successes.
Results included:
- 26 items of coverage across national, local and trade titles
- Over 1.7 million opportunities to see
- Key features in: The Times, The Scotsman, Conference News, Luxury Hospitality Magazine and DRAM
The key aim of the story was to highlight the success of this year’s Fringe, as they surpassed pre-covid figures with over 250,000 visitors recorded.
While the venue always does well during the Fringe season, as it is one of the biggest venues in Edinburgh, this year exceeded its expectations.
The coverage was an excellent success for Surgeons Quarters. Our PR experts were able to showcase to the national media the charities’ booming customer base and their success at surpassing their goals.
Read the full release here:
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