From resilience to new skillsets, whatever you want to get out of it
By Kitti Laczko
I FIRST discovered Holyrood PR when I was researching Edinburgh PR agencies during my first year at uni.
I remember spending at least four times the amount of time on their website than anywhere else. I could read all of their press releases, learn about their clients, see who the team members were and what successes they achieved. Everything was there and it was very unorthodox and very refreshing – it resonated with me.
Then I noticed that many of their team members did an internship at the agency prior to them joining the team permanently, and one the team had a similar background story to mine. This was music to my ears.
A few years later, I have been lucky enough to gain some experience with working with in-house PR and marketing teams but the idea of an agency – with a variety of clients all possessing unique profiles and needs – was still an enticing notion on my list.
After an interesting chat with one of the team members during an interview and a few email exchanges, I was all settled for my four-week internship with Holyrood PR.
Today is the last day of this internship. I can only confirm what other interns already stated before me: it flew by incredibly fast and I learned more than I imagined.
My technical skills were enhanced by learning how to use WordPress, SEO, Canva, Photoshop, Asana and Dovico.
I have also learned how to write press releases, how to analyse and evaluate PR campaigns, how to plan out a brand’s social media presence and how to research contact lists and prospective client profiles.
I have also had the opportunity to complement and reinforce my transferable skills including time management, teamwork, problem-solving, flexibility and adaptability.
By its nature, public relations is a profession where you have to expect the unexpected and be ready. I learned that the key to success lies in all those attributes and the way the team functions. It was an honour to take part in that process.
It’s not easy to highlight any one project during my time at HPR as I feel I have been involved with so many, from consumer to care clients, but I definitely loved working on showcasing the Mackie’s of Scotland and Nissan’s collaboration.
I was so excited to be able to find out more about how their partnership came about as a result of a press release and how an award-winning environmentally-friendly ice cream van was constructed as a result.
I can’t think of a better example to showcase the power of press releases.
In conclusion, it is safe to say that I have grown substantially both as a person and as an aspiring communications professional in the last four weeks. I have received ample guidance and advice in order to be able to support the team’s work to the best of my knowledge and I felt included every step of the way.
I can’t thank the team enough for their patience and help and I would like to wish them all the best for the future. I will make sure to follow their journey!
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