CALA’s team supports the Scottish SPCA’s first entirely online event

by Kelly Horn

Wednesday, August 12th, 2020

Scottish SPCA’s Pounds for Paws secures supported by Scottish housebuilder

MEMBERS of staff from a renowned housebuilder are supporting the Scottish Society for the Prevention of Cruelty to Animals (the Scottish SPCA) in their first fully digital fundraiser event.

The “Pound for Paws” campaign, with Olympian Laura Muir as ambassador, has challenged participants to run a minimum of 30km in 30 days throughout August.

Like most charities, a key challenge for the Scottish SPCA is overcoming the additional hurdles brought about by COVID-19, reducing its ability to raise money through physical events.

Pound for Paws has seen participants sign up and fundraise online while tracking progress using one of many popular fitness apps, such as MapMyRun, Fitbit or Strava. Laura is providing free top tips for all involved to help them hit their targets.

Throughout the month, CALA is spotlighting members of its team that have adopted rescue animals, while encouraging its own team members to get involved and raise vital funds for the charity.

Anna Devine, Director of Fundraising and Marketing at the Scottish SPCA, said: “At a time when we are facing unprecedented challenges, this show of support from the CALA team means the world to us.

“Throughout the coronavirus pandemic, we have continued to carry out vital work rescuing and rehabilitating animals in need.

“This year, our inspectors and animal rescue officers have responded to an average of more than 200 reports of animals requiring urgent help every single day whilst our National Wildlife Rescue Centre is admitting huge numbers of injured wild animals on a daily basis too.

“We have been doing our job in spite of coronavirus, but many of the means we use to generate the income which funds our work have been disrupted by the pandemic.

“We have had to completely revamp our fundraising activity and substitute community and events fundraising with virtual or online events such as Pound for Paws.”

Headquartered in Dunfermline, Fife, the Scottish SPCA is a 180-year-old national animal welfare charity which champions animal welfare and the prevention of cruelty to animals. The charity is wholly funded through donations and its work encompasses everything from community work and education to rescuing and rehoming animals across the country.

CALA Homes (East) has a longstanding relationship with the Scottish SPCA, having jointly promoted the redevelopment of the former National Wildlife Rescue Centre at Middlebank in Dunfermline.

The site closed in 2010, following a relocation to Fishcross near Alloa, and The Scottish SPCA hopes to realise funds from the sale of the former wildlife centre to CALA Homes.

Derek Lawson, Strategic Land Director at CALA Homes (East), said: “We’re thrilled to see the first online event come to life through Pound for Paws. We’d like to wish all the participants the best for their 30km challenge in August.”

For more information on the Scottish SPCA and Pounds for Paws, please visit: https://www.scottishspca.org/poundforpaws

For more information about CALA Homes (East), please visit: https://www.cala.co.uk/homes-for-sale/east-of-scotland?gclid=EAIaIQobChMIiL6wjaWV6wIVn4BQBh1dxAmhEAAYASAAEgLZR_D_BwE 

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Senior Account Executive, Kelly Horn, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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