Edinburgh PR agency puts Clyde Munro in the news again
Scotland’s leading dental group, Clyde Munro, made some noise in the national media after the acquisition of 16-year-old Artis Dental and Implant Studio.
Artis Dental, founded by Brian Clough and his wife Edel, has over 4,500 client base with a staff capacity of two dentists and ten supporting staff. Co-founder Brian Clough is confident that this acquisition would help the business navigate new regulations imposed during the COVID pandemic.
Our Edinburgh PR agency saw this acquisition as an opportunity to tell the story of how Clyde Munro is transforming the Scottish dental scene.
With our media release, we achieved:
- 23 items of coverage online, across social media and in print publications
- 1,687,424 opportunities to see across national, regional, and business titles
- Key features in The Herald, The Scotsman, and Scottish Business News
Our health PR experts interviewed Brian, and he spoke about what this acquisition means to him and his practice. We also interviewed Kirsty Dace, Chief Development Officer with Clyde Munro, who talked about how the group will benefit the existing patients of the practice.
No story is complete without a perfect picture. Ourteam organised a photoshoot featuring Brian and his team to highlight the acquisition.
This combined effort made for a compelling story which captivated the media. As a result, Clyde Munro gained more media exposure.
Read the original release here:
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