Stories are at the heart of every business Let us tell the world yours

Edinburgh PR Agency Helps Decommissioning Yard Hit National Headlines

by Raymond Notarangelo

Friday, September 30th, 2016

16-sep-dsm-coverage-montage

MAJOR interest has been growing in the potential opportunities for Scotland overall, and individual businesses specifically, in decommissioning redundant oil and gas rigs.

 

To help bring awareness of their plans to create an ambitious decommissioning facility on Orkney, DSM Demolition challenged us to create a high quality and expert media launch of its proposed yard.

The new site is set boost jobs on the island as well as allowing DMS to take advantage of the expected boom in North Sea oil and gas decommissioning work.

But there was a need for a two-step approach to ensure the media announcement was tightly managed to, 1. To target local Orkney media to ensure there was buy-in from the local community on Orkney; and 2. To have DSM’s proposal highly positioned in the oil/gas media to support the drive to win new decommissioning work.

The first step was an unbridled success, securing front page news in The Orcadian; the main business lead in the Press and Journal, a top headline on BBC Online Highland, and a main feature on Radio Orkney.

Further influential coverage was also secured in some prestigious national titles such as STV.tv, Daily Record.

The drive to target trade publications in oil, gas and construction, saw high impact coverage in Scottish Energy News, Scottish Construction Now, Offshore Magazine and Processing Industry Informer among others.


Read the full news release here


In total, we managed to get the DSM story out to an audience of 4,868,270, reaching more than just the islanders on Orkney.

 

 

WANT BUSINESS TRANSFORMATIONAL PUBLIC RELATIONS?

DSM Demolition enjoyed a massive boost in its public profile by commissioning Holyrood PR to help tell its stories to the world .

We’d love the chance to outline how the same PR services  could help your business. Get in touch with us on 0131 561 2244 or by using the handy form below:

Your Name (required)

Your Email (required)

Subject

Your Message

Please leave this field empty.

Holyrood PR Photography Shoot

Raymond Notarangelo

Raymond Notarangelo, co-founded Scottish PR agency, Holyrood Partnership after spotting a gap for colourful and innovative public relations in Edinburgh. He now leads a team providing media relations, social media, video, photography, brand newsrooms, crisis communication and media relations.

View Raymond's Profile

Related Posts

GET ON THE PRIORITY LIST

Keep ahead of your oppositions by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name