Media frenzy gets locals on board as work begins at Queensferry development
After 10 years of planning, Cala Homes (East) started construction on its Builyeon Road development, and as the developers geared up to deliver 980 much needed new homes to South Queensferry, they enlisted the help of an award-winning Edinburgh PR agency to spread the word.
Complete with a new primary school, care home and abundance of commercial units, the 44-hectare development is situated between the Queensferry Crossing and Forth Road Bridge approaches and has been carefully designed after extensive engagement with the local community.
Our team drafted a press release, featuring all the relevant information on the major development, ensuring it reached far and wide while informing local residents.
Public approval from local residents was imperative to Cala Homes, so the team at Holyrood PR helped inform the Queensferry community of Cala’s plans. It was also key to ensure that there was a wide range of representation in the story, so we featured quotes from Keith Giblett, Chair of Queensferry and District Community Council.
The release achieved fantastic results:
- 59 items of coverage across National, regional, local, business, and trade-specialist publications
- 2,195,327 opportunities to see online, in print, and across social media
- Features in key local media including; Linlithgow Gazette, Edinburgh Evening News and Edinburgh Reporter
- Impressive features in The Scotsman, Sunday Mail, UK Construction Online, Scottish Housing News and Scottish Business News
By securing coverage across a plethora of local and regional titles, we were able to ensure that the site start was positively communicated to locals. This, coupled with an excess of features across national and trade-specialist publications, allowed Cala Homes to reach a huge audience of potential buyers and showcased its community-focused values to millions.
For more information on Builyeon Road, please visit; https://www.cala.co.uk/builyeonroad
Check out the original release here:
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