97 year-old Veteran a PR Success Story Following a £30,000 Fundraiser

by Fraser Clarke

Wednesday, April 18th, 2018

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97-year-old Veteran a PR Success Story following a £30,000 fundraiser

A 97-YEAR-OLD fundraiser has handed over a cheque worth £30,000 to one of the country’s most influential children’s charities, the Edinburgh Children’s Hospital Charity (ECHC).

For years, Tom Gilzean, a retired bus driver and WWII veteran from Edinburgh, has been involved with numerous fundraising activities. His recent efforts, however, have resulted in an unbelievable sum of £30,000 being raised for the local charity.

The story about Tom and his incredible achievement has gained widespread coverage across the media. The highlights include:

  • National coverage in the Daily Express
  • Key local coverage in the Edinburgh Evening News, The Edinburgh Reporter and The North Edinburgh News
  • The story has reached a total of 69,433 people

The recognition gained by the ECHC through positive media coverage has helped to raise awareness of the amazing work the charity does to create a transformative environment for children undergoing treatment at the hospital.

The original press release can be found here.

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Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

Fraser Clarke

Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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