Food and drink PR experts see Mackie’s scoop up media success

Scottish PR consultants ensure the family-run business achieves recognition for recent growth in sales

SCOTLAND’S PREMIUM ice-cream brand achieved phenomenal growth in sales, placing the business second only to one other premium multi-national brand, according to a 52-week Kantar study. Our expert food and drink PR team knew this was a spectacular achievement deserving of national recognition.

Mackie’s of Scotland took 6% of the UK market share and outshone low-calorie alternatives, as lockdown saw consumers in search of indulgence to boost their mood throughout the pandemic.

We delivered the following results:

• 20 items of coverage across online, print, and social media
• Important coverage in specialist and business news, including Insider, and Scotland of Food and Drink
• Local coverage in Banffshire Journal, Aberdeen Evening Express, and Grampian Online
• National coverage in The Scotsman and Deadline News
• 430,690 opportunities to see

The significance of the story couldn’t be underestimated, with the chance to showcase Mackie’s as an iconic Scottish brand, producing locally on its farm in Aberdeenshire, and using sustainable means to do so. After initially being overlooked, the achievement became a media triumph thanks to the determination of our talented Food and Drink PR team.

Mackie’s drive for sustainability helped to showcase the brands capacity to grow and succeed in the marketplace whilst also remaining committed to the environment.

Targeting local coverage drove the message home about the incredible achievement of this family-owned premium brand, to forge continued and new support for the local business.

Achieving national coverage in The Scotsman and Deadline News also helped to bolster support for sustainable Scottish business, an outstanding testament to the Edinburgh PR team’s drive to get stories out there and achieve the recognition that our standout businesses deserve.

Could your business benefit from our expert food and drink PR?

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