Our Edinburgh PR team achieved spectacular media success for Mansfield Care
OUR Care PR team achieved outstanding coverage for Mansfield Care on the rapid completion of the Covid-19 vaccine roll-out across all eleven of their care homes, and propelled the story to a greater audience by securing impressive radio broadcast coverage.
The story, which brought an exciting ray of hope amidst the despair of the pandemic, saw Radio Borders snap up the opportunity to speak directly to a resident at Galahill House on their experience and hopes for the future.
Our Care PR team successfully delivered:
- Outstanding broadcast coverage with Radio Borders
- 274,495 opportunities to see
- Vital coverage in target local media such as Ayr Advertiser, Midlothian Advertiser, and The Edinburgh reporter
- Wide range of coverage across broadcast, online, print, and social media
Careful targeting of local media where Mansfield Care operates ensured the milestone achievement reached local communities, instilling a sense of pride and reassurance that the wellbeing of their elderly population, relatives, and friends is being prioritised by Mansfield Care.
Our Care PR team got the message across about the continuous testing of care home staff, and the creation of new activities and events for staff and residents to keep spirits up whilst restrictions are ongoing.
As a result, the targeted media rollout tailored to specific council areas showcased the immense work of Mansfield care and elevated its glowing reputation, as well as highlighting the dedication of staff and the resolve of residents.
Mansfield Care operates across the West of Scotland, Edinburgh, and the Borders, providing state of the art care in homely and friendly settings.
You can view the original press release here.
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