Radio coverage triumph for care provider on vaccine roll-out with help from Care PR experts

by Cameron Ward

Friday, February 12th, 2021

Our Edinburgh PR team achieved spectacular media success for Mansfield Care

Radio Triumph for Mansfield Care with help from Care PR experts

 

OUR Care PR team achieved outstanding coverage for Mansfield Care on the rapid completion of the Covid-19 vaccine roll-out across all eleven of their care homes, and propelled the story to a greater audience by securing impressive radio broadcast coverage.

The story, which brought an exciting ray of hope amidst the despair of the pandemic, saw Radio Borders snap up the opportunity to speak directly to a resident at Galahill House on their experience and hopes for the future.

Our Care PR team successfully delivered:

  • Outstanding broadcast coverage with Radio Borders
  • 274, 495 opportunities to see
  • Vital coverage in target local media such as Ayr Advertiser, Midlothian Advertiser, and The Edinburgh reporter
  • Wide range of coverage across broadcast, online, print, and social media

Careful targeting of local media where Mansfield Care operates ensured the milestone achievement reached local communities, instilling a sense of pride and reassurance that the wellbeing of their elderly population, relatives, and friends is being prioritised by Mansfield Care.

Our Care PR team got the message across about the continuous testing of care home staff, and the creation of new activities and events for staff and residents to keep spirits up whilst restrictions are ongoing.

As a result, the targeted media rollout tailored to specific council areas showcased the immense work of Mansfield care and elevated its glowing reputation, as well as highlighting the dedication of staff and the resolve of residents.

Mansfield Care operates across the West of Scotland, Edinburgh, and the Borders, providing state of the art care in homely and friendly settings.

You can view the original press release here.

Are you looking for Care PR to help boost your business?

Getting in touch with our team of Social Care PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or fill in the form below and we’ll get straight back to you.

 

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    Cameron Ward

    Account Executive, Cameron Ward, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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