Luxury care home’s pub nights stir up tasty results thanks to a Scottish PR agency
ENJOYING a night at the pub has never been easier for residents at an Edinburgh care home which has gone above and beyond to replicate its very own mock-up bar.
This unique activity allows residents to experience a regular Friday pub night – without even having to leave the development!
As part of its robust activities rota, Cramond Residence has introduced the pub nights to help improve residents’ quality of life, while also trying to prevent loneliness and isolation which can be common among the older generation.
The activity – which takes place every Friday evening between 7pm and 9 pm – quickly became a hit with the home’s residents who enjoyed participating in sing-alongs, debates, table games and more.
Our Scottish PR agency immediately jumped at the opportunity to help Cramond Residence after seeing the latest activity in the home’s planner for the month. We were keen to share the story with Cramond’s key local and trade target audience and the story obtained some great results:
⦁ 15 items of coverage
⦁ 151,171 opportunities to see
⦁ Key features in North Edinburgh News, Caring Times and The Carer
The Holyrood PR team worked closely with Cramond Residence throughout the process of writing the release, highlighting the home’s key messages and the unique aspects of this fun social activity that wouldn’t usually be synonymous with care homes.
By achieving some significant coverage in a series of publications, the release made an impression locally and in the care sector, showcasing the wonderful array of offerings that Cramond provides – such as a home-from-home experience.
Our team were able to visually portray the vibrancy and enjoyability of the pub nights by sourcing photos of the residents enjoying a ‘wee dram’ and spending quality time together. Sharing these images along with the release highlight Cramond’s ethos of providing residents with the best possible level of care.
To learn more about Cramond Residence, visit: https://cramondresidence.co.uk/
Read the original release here:
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