Channel 6 Wins New PR Success – Tech PR
Friday, July 24th, 2009
on behalf of Channel 6
Scottish ecommerce company hit headlines in tech PR success
In this time of recessionary gloom, ecommerce company Channel 6 is showing that online can be a place to not only stem the losses but turn them into profit. TECH PR
Now the fahion outlest is so confident of that figures will continue to rise, that it is having to move to larger premises and take on more staff.
Scotland on Sunday reaches more than 150,000 readers every week and thousands more read articles – like the Channel 6 story here – at the paper’s official website.
Kate Little, Client Services Director with Channel 6 is confident more an more companies are spotting opportunities online, giving the firm confidence it will continue to grow.
Her tips for creating a successful online store include:
Think and plan – the further you can plan ahead the better. If you don’t have a website up and running, make sure that you factor in for ecommerce and mobile
Ask who you are targeting. Make sure your site and online store offering appeals to your target audiences.
Have a good backend system in place. Websites aren’t just about how they look.
Online and off, ensure your customer service is top-notch, which helps prevent negative mentions online.
Channel 6 works with leading Scottish public relations agency Holyrood Partnerhship to ensure it enjoys a healthy media profile.
Channel 6, the Edinburgh-based multimedia development company, has been celebrating another PR success after being featured in one of Scotland’s leading business publications.
Business 7, which provides high profile news from across Scotland’s business community, reported on how the company had successfully revamped the webiste of fashion firm Bohemia Design – leading to a surge in sales.
Channel 6 believes that the success for Bohemia Design, and for other clients on its books, shows how ecommerce is helping businesses to survive the recession. Client Services Director Kate Little said with more and more people embracing online and mobile web shopping, many Scottish businesses are missing out by not developing ecommerce sites to catch up with shopping trends.
The full coverage appeared in Business 7 and came as the result of a strategic media push by public relations experts Holyrood PR PR in Edinburgh.
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