Eagle Couriers Hit The Headlines
Thursday, March 20th, 2014
on behalf of Eagle Couriers
Scotland’s biggest independent courier firm has once again swooped into the papers with our story telling how its forward thinking, environmental management efforts has earned them special accreditation.
Green commitments at Eagle Couriers will see it reduce annual mileage of its 100-strong fleet by a whopping 250,000 miles.
Eagle Couriers will also hit a series of other targets by annually recycling 650 used tyres, 1100 pallets and 1500 litres of oil, waste that previously would have been sent to landfill sites.
Our quirky photo call, that included Green MSP Alison Johnstone and Eagle Couriers Director Jerry Stewart peering through two of its recycled tyres to celebrate the Bathgate-based company earning the sought-after ISO14001 accreditaton for environmental management.
Both the photo and the story proved a hit with the West Lothian Courier as it was featured in its local pages.
The respected local paper serves the whole of West Lothian, incldingng Bathgate, where Eagle Couriers has it headquarters. Froom there more than 20 staff coordinate the work of Scotland’s biggest independent courier company, which operates a 100-strong fleet of delivery vehicles.
With a weekly circulation of almost 10,000, the paper carried a full report on the Eagle Couriers message, ensuring the company’s news and key messages reached at least 30,000 readers in its heartland.
There was further media success when the picture and story were also picked up in the Daily Record’s Edinburgh Now supplement.
The Record is a giant of the Scottish newspaper scene, selling almost 250,000 copies ever day.
And the paper gave a lengthy run to the Eagle Couriers story, including quotes from director Jerry Stewart and from the popular Green MSP.
Again the coverage was liberally peppered with important business messages from Eagle Couriers, helping reach tens of thousands of people, including many existing and potential new clients.
Since the vast majority of Eagle Couriers’ work is B2B, the company aims to get its messages delivered to a predominantly business audience.
In Edinburgh that means getting coverage in The Scotsman, which sells 30,000 copies a day and has a website with massive global reach.
It is particularly well read among the business community and among government policy makers.
So, the positive coverage secured in the paper was a major coup for Eagle Couriers, ensuring its messages and achievements were put in front of the influencers who award busienss grade courier contracts.
Since the paper is also well-read in the corridors of power at the Scottish Parliament, the Scottish Government and the Scotland Office, the article also helped reinforced the credentials of the courier company, vital to it retaining its status as a trusted supplier to the Government Procurement Service and other public sector contracts.
On the other side of Scotland, the main paper serving the business community and the most well-thumbed quality paper among public servants is The Herald.
And Holyrood PR also delivered successful PR in Glasgow by ensuring positive coverage in the respected broadsheet newspaper, which is said to be the world’s longest running national newspaper.
With a daily circulation of 40,000 plus in Glasgow and the west of Scotland, the coverage ensured it was a national newspaper hat trick of successful PR in Scotland.
To cap the successful run of media coverage, the news from Eagle Couriers was also picked up by independent news site, Deadline News.
Based in Edinburgh the news agency, whose team of journalists and photographers deliver stories to the media across Scotland, the UK and beyond, also reported how Eagle Couriers had achieved a raft of impressive green targets.
The outlet was yet another trusted media source which not only quoted Jerry Stewart from Eagle Couriers, but also carried a picture from the quirky used tyres photocall conceived and delivered by Holyrood PR’s PR experts in Edinburgh.
What’s more the story had a great chance of attracting the eyeballs of the 30,000 unique users who visit the Deadline news site every month.
Edinburgh public relations agency Holyrood PR has worked hand-in-hand with Eagle Couriers for many years, delivering powerful PR which has raised the profile of the courier company across the Scottish media and best. See the results for yourself by visiting the dedicated Eagle Couriers PR hub, where you can see more than 28 pages of successful media coverage, photography and reputation building for the company.
If you would like to find out how our public relations services can help boost your business’ reputation get in touch today – you’ll find all the ways to make contact with us on our Contact Us page. We’re a chatty bunch and would love to hear from you. But even if you’re not ready to pick up the phone, then feel free to drop us a line using the form below:
Private: Heather Peebles
Based as a PR in Edinburgh, Heather Peebles is a highly-valued member of the team at Holyrood PR. Her work with the Scottish public relations consultancy sees her advising clients in healthcare, construction, renewables and logistics. As well as delivering numerous successful PR campaigns, she is also experienced in crisis PR and reputation management.View Private:'s Profile
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