Eagle Couriers Fly High With Multimedia Coverage
Tuesday, November 3rd, 2015
on behalf of Eagle Couriers
Word of the Bathgate based courier’s move to a brand new HQ grabs the attention of the business press
Eagle Couriers recent move to a flash new purpose-built premises made big news, with publicity for the launch handled by our own Edinburgh PR Agency.
In order to build on the importance of the move, we made arrangements for local politician and the SNP’s Westminster Spokesperson for Business, Skills and Innovation, Hannah Bardell MP, to visit the site and quite literally ‘cut the ribbon’.
Hannah also provided great quotes and featured in the professional photoshoot and video, both of which we arranged to ensure Eagle Couriers new HQ launch could be as high impact as possible.
Not only does this result in truly engaging, wholly positive coverage of the story in influential titles but it also provides Eagle Couriers with search-engine friendly good news features.
As B2B experts, Eagle competes with firms for large and important contracts. When those tasked with awarding a tender to a new courier carry out research on Eagle Couriers they will almost certainly come across this story on one of the many outlets that used it.
The crucial point to this, is that these are unpaid features from respected third parties with no affiliation to the West Lothian firm – and as a result this carries a great deal more clout than a paid for advert.
The coverage didn’t just stop
there either, we got some great local coverage in the West Lothian Courier, the paper which covers the new HQ and a trusted news source for its local staff.
Ensuring a broad reach the story also featured in print and online in The National, Scotland’s pro-independence paper which has a loyal following typically just shy of 20,000 readers, with many more online, ran a positive piece on the move which will support 20 local staff from the HQ and around 100 drivers in Scotland.
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Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.View Chris's Profile
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