Eagle Courier Drives up Agenda Thanks to Scottish PR Success

by Chris Fairbairn

Thursday, June 22nd, 2017

Political coverage rounds off positive week for Courier firm with Scottish PR success

Eagle Courier's great media coverage thanks to Scottish PRSCOTLAND’S largest independent courier firm has enjoyed a stellar showing in the media of late with a couple story hooks grabbing the attention of the press and key influencers. 
Firstly, we coordinated a visit to Eagle Couriers from Scotland’s Transport Minister, Humza Yousaf MSP.
This included arranging photography and a painstakingly detailed preparation to ensure the visit was as smooth and positive as possible.
From this we created a compelling press release, detailing Eagle’s ambitions to adopt electric vehicles and provide feedback to the Transport Minister and his team.

Humza Yousaf visit to Eagle Couriers Scottish PRHighlights included:
– Coverage including striking images both in print and online in The Scotsman

– Further trade coverage in Transport Monthly

– Tweets from Mr Yousaf’s extremely popular account, praising Eagle’s commitment to electric vehicles

– A dedicated blog post shared across Eagle Couriers’ social channels directing traffic to its website
– Valuable dialogue established between the firm and Mr Yousaf
The second success story at the firm was our telling of the story of Samuel Milne, who has been taken under the wing at Eagle under difficult circumstances.
Now thriving, the youngster is a perfect example of the positives of on the job training.
Our story telling his story generated valuable local press coverage in both the Kirkintilloch Herald and the Milngavie and Bearsden Herald, also important regions for the primarily central belt courier.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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