Dunkirk Offer Anchored in Scottish PR for Norfolkline Ferries
Friday, June 18th, 2010
on behalf of DFDS Norfolkline
The Edinburgh Evening News has published an article detailing Norfolkline’s offer to allow Scottish war veterans to travel for free on their Rosyth to Zeebrugge ferry.
Under the headline “Free travel for Dunkirk war veterans” the story details how former servicemen and women could travel with up to three family members and a car to their Belgium port.
As providers of Scotland’s only direct sea link to Europe, the ferry would allow veterans to attend the commemorative events marking the 70th anniversary of the Dunkirk evacuations.
Chris Newey, Norfolkline’s passenger services manager, is quoted in the piece as saying: “These men and women are heroes, so offering to help them to get to Dunkirk to commemorate their fallen comrades is the least we could do.”
The piece was secured as part of an ongoing public relations campaign carried out by the Holyrood PR.
The Norfolkline ferry crossing Rosyth – Zeebrugge runs a service with three departures from each port ever week.