Find out how a mash-up with a top distillery produced a barrel-load of engagement for The Walled Gardens

CALL us old fashioned, but we believe that relationships are still a core ingredient when it comes to a successful business.

Like a well-aged Scotch, an idea in its infancy could be turned into gold with the right tools and a helping hand.

The Proof is in the Blend

As previously seen in our other digital partnership posts, reaching out and building a solid relationship with another company can lead to many opportunities, online and off.

Brand partnerships are like a G&T: unless you have a strong palate, both the gin and the tonic are a bit ‘meh’ on their own. Team them together and add a spring of magic and you have one tasty concoction. That’s exactly what we did with The Walled Gardens and Luvians Bottle Shop.

For The Walled Garden’s fourth Facebook competition, we teamed up with the hugely popular Kingsbarns Distillery & Visitor Centre to help raise awareness of the luxury apartments in St Andrews.

Offering a Q&A blog post on The Walled Gardens’ website and social media promotion to boot, the Fife distillery provided two tour tickets as a prize in return.

We’ll drink to that!

Decanting the Results

Using the same ‘Like and comment’ style as previous competitions, we called on users to enter for the chance to win a gin and whisky tour for two. Not just a look round casks and stills, the lucky duo would also get to check out Darley’s Gin and sample tipples. Not a bad prize for a simple click and comment.

Facebook goers in the Fife area also agreed, with 49 likes, 153 post clicks and 224 engagements gracing the post. In the two weeks in May that the competition ran, it also saw followers increase by 8%.

With only £100 spent on one post, 35,082 people were reached – all of which were targeted by location and age (45+) meaning they were the right clientele for The Walled Gardens.

Proving that you don’t have to spend hundreds of pounds to get a good return, the results were as follows:

An Experienced Expert Nose Best

The steps are pretty straightforward for setting up competitions on Facebook, but retaining a strong relationship afterwards should also be on your radar. There may come a time when you need to revisit digital competitions or even do some promotion in the ‘real’ world.

Always delivering what you promised in a partnership is key – and if there are problems along the way then these should be swiftly addressed.

An experienced PR agency, such as Holyrood PR, make negotiating and networking main priorities, meaning you are in safe hands.

Once you’ve had a taste of digital success, you won’t be able to palate anything else.

Sláinte!

FIND OUT HOW YOUR BUSINESS COULD BENEFIT FROM A DIGITAL PR BOOST

We’d love the chance to discuss how our public relations services could inject life into your business. Give us a call on 0131 561 2244 or take a few seconds to fill and submit the form below and we will get straight back to you: