Raise a Glass to Dram-atic Success with a Digital Collaboration

by Katie Hogg

Friday, December 14th, 2018

Find out how a mash-up with a top distillery produced a barrel-load of engagement for The Walled Gardens

Blog post image of a dram of whisky for The Walled Gardens' digital pr partnership with Kingsbarns Distillery & Visitor Centre

CALL us old fashioned, but we believe that relationships are still a core ingredient when it comes to a successful business.

Like a well-aged Scotch, an idea in its infancy could be turned into gold with the right tools and a helping hand.

The Proof is in the Blend

As previously seen in our other digital partnership posts, reaching out and building a solid relationship with another company can lead to many opportunities, online and off.


Digital PR blog post image of a cooled glass of gin and tonic for The Walled Gardens and Luvians competition

Brand partnerships are like a G&T: unless you have a strong palate, both the gin and the tonic are a bit ‘meh’ on their own. Team them together and add a spring of magic and you have one tasty concoction. That’s exactly what we did with The Walled Gardens and Luvians Bottle Shop.


 

For The Walled Garden’s fourth Facebook competition, we teamed up with the hugely popular Kingsbarns Distillery & Visitor Centre to help raise awareness of the luxury apartments in St Andrews.

Offering a Q&A blog post on The Walled Gardens’ website and social media promotion to boot, the Fife distillery provided two tour tickets as a prize in return.

We’ll drink to that!

Image of Kingsbarns Distillery & Visitor Centre as part of a digital PR campaign with The Walled Gardens in St Andrews

Decanting the Results

Using the same ‘Like and comment’ style as previous competitions, we called on users to enter for the chance to win a gin and whisky tour for two. Not just a look round casks and stills, the lucky duo would also get to check out Darley’s Gin and sample tipples. Not a bad prize for a simple click and comment.

Facebook goers in the Fife area also agreed, with 49 likes, 153 post clicks and 224 engagements gracing the post. In the two weeks in May that the competition ran, it also saw followers increase by 8%.

With only £100 spent on one post, 35,082 people were reached – all of which were targeted by location and age (45+) meaning they were the right clientele for The Walled Gardens.

Proving that you don’t have to spend hundreds of pounds to get a good return, the results were as follows:

An infographic of the results for The Walled Gardens' Facebook competition as part of a digital PR campaign

An Experienced Expert Nose Best

The steps are pretty straightforward for setting up competitions on Facebook, but retaining a strong relationship afterwards should also be on your radar. There may come a time when you need to revisit digital competitions or even do some promotion in the ‘real’ world.

Always delivering what you promised in a partnership is key – and if there are problems along the way then these should be swiftly addressed.

An experienced PR agency, such as Holyrood PR, make negotiating and networking main priorities, meaning you are in safe hands.

Once you’ve had a taste of digital success, you won’t be able to palate anything else.

Sláinte!

FIND OUT HOW YOUR BUSINESS COULD BENEFIT FROM A DIGITAL PR BOOST

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Katie Hogg is part of the PR team at Holyrood PR in Scotland

Katie Hogg

Katie Hogg is part of the award-winning PR team at Holyrood PR. She is also a former journalist, most notably with luxury lifestyle magazine, Scottish Field

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