Double Appointment at SBRC is a Siren Call for the Media

by Chris Fairbairn

Tuesday, March 19th, 2019

Eye-catching secondments from the Police and Fire Service reach far and wide thanks to Scottish PR agency

A sweeping collage of the media coverage and social media highlights following the appointments of two senior leaders, from Police Scotland and SFRS by the SBRC, Gary Wood and Gary Ritchie

LANDMARK appointments to an organisation deserve to be trumpeted – but when talented individuals are trading jobs on a daily basis, how do your hires cut through?

When the SBRC announced that it was to hire two “Garys” on secondments respectively from Police Scotland and Scottish Fire and Rescue, we were keen to celebrate each hire distinctly.

Highlights included:

  • Circulation of more than 320,000 across a combined seven cuttings 
  • Online and print coverage in The Scotsman and The National – reaching a great portion of Scotland’s switched-on business readers
  • Social Media coverage from The National and DIGIT on popular Facebook and Twitter channels
  • Coverage in trade publication DIGIT, and included in its on the move round-up – ensuring SBRC reached a key audience with the country’s engaged tech community 

By talking about each hire’s new mandate, and talking about the breadth of experience they will bring to the role – and ultimate the wider business community – we were able to strike a chord.

Doing so has helped outline the expanding team and ambitions at SBRC, which recently relocated from its original headquarters in Stirling to a new, much larger, office space at the Oracle in Linlithgow.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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