DollyLeo Apothecary Benefits from Successful PR in Scotland
Wednesday, November 11th, 2009
on behalf of DollyLeo
Skincare boutique’s dedicated masseuse answers 10 questions, thanks to hair and beauty PR campaign
AWARD-winning Dollyleo Apothecary masseuse Jo Berchard gave newspaper the Evening News her Edinburgh top ten in a fun personal column.
The newspaper reported the fact that Jo finds Edinburgh eclectic, stylish and friendly, and that Stockbridge was her favourite part of the city.
She told the publication: “I absolutely love Stockbridge. I am lucky enough to work there and am always nipping out at lunchtime to pick up a bargain in one of the charity shops.”
The substantial coverage in Edinburgh’s biggest and most respected news outlet, was achieved as part of a profile raising public relations campaign.
DollyLeo is a luxury boutique and skincare specialist, launched by award-winning makeup artist and businesswoman, Sadie Jean Sloss.
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