Disputing the great Don Draper – for good PR truly can change the conversation
Monday, June 15th, 2015
on behalf of Banks Group
PR has transformed since Mad Men’s Advertising heyday and it’s great to be at the forefront
I’m willing to overlook the misdemeanours, the extra-marital bed hopping, the frequent family let downs – but I must challenge you Mr Draper on this quote from Mad Men Season 3:
“PR people understand this, but they can’t execute it: If you don’t like the conversation, change it”
The truth is, in the year 2015 PR can dramatically change the conversation.
Here we look at just a selection of the ways in which our award-winning PR agency in Edinburgh does just that.
With effective thought leadership you don’t just change the conversation, you own the conversation. Given the right tools you can establish this through well placed, informative opinion pieces.
Chances are, you know a hell of a lot about what you do – and have strong opinions backed by years of experience.
At Holyrood PR we have helped provide a voice in the media for many of our clients who boast just that: but just lack the reach that a respected publication can offer.
Blog all about it…
In days gone by, the vast majority of media statements and industry news was pitched to relevant press at relevant outlets. The birth of social media and blogging means that firms or individuals can become their own media, with the benefit of unadulterated editorial control.
Quite literally now, effective blogging can give you your very own media outlet with an engaged audience without the need to run by a time-poor pressurised team of journalists.
Read this recent Social Media success story, and see how Holyrood PR can give you a voice to tell your own stories to the world
Banks Renewables through its great community engagement and commitments to local employer seeks to highlight why the majority of Scottish people do not oppose wind farm plans. In the past, Renewables developers have often been drowned out by a media-savvy and organised minority of protestors, who often incorrectly claim the numerous potential benefits the project offers the local community and economy are simply attempts to “buy” support from local people.
Therefore, clear and positive media coverage about the long-term long-term social, business and environmental benefits is seen as essential in encouraging supporters to speak out in favour of wind farms.
Most importantly by changing the narrative strong and positive PR has helped Banks Renewables tell its stories.
Now that Mad Men has finished its final season, we are able to reflect on what was a landmark show which will go down in History as a bona fide classic.
Should a Man Men for this digital generation ever be aired, let’s hope it does justice to the conversation-changing power of expert PR.
Pop into our office for a cuppa and a chat…
Unlike Sterling Cooper we don’t tend to drink Rye throughout the day, however if you fancy a cuppa and a chat about PR then our office is your sort of place. Get in touch with us on 0131 561 2238 or use the form below:
Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.View Chris's Profile
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