Digital Agency Makes Headlines By Eating Their Own Dogfood

by Laura Berry

Saturday, December 11th, 2010

queryClick 4 QueryClick are leading the way their innovative website testing and proving themselves PR Scotland worthy with Business 7 coverage.

The popular and trusted weekly publication, which features the latest, business news, views and events have featured an article on the fast growing digital agency’s dogfooding approach to designing their website.

Dogfooding, the popular term which is used by Microsoft and Google, involves companies testing their products or services themselves before they put them out to the public – effectively eating their own dog food.

In order to re-launch their website and provide the best possible service for clients QueryClick are testing the service before it goes live bringing in members of the public to assess it’s usability and efficiency.

Chris Liveridge, who launched the firm in 2008 quotes in the article: “Our business has grown very fast and as a result our own website has been neglected.

“So we decided to ‘eat our own dog food’ with live testing ahead of our reluanch.”

QueryClick provides a range of online services designed to help businesses harness their online potential and Search Marketing, Serach Engine Optimisation and Pay Per Click are just some of the many services offered.

The agency has also been listed on RAR (Recommended Agency Register) after being highly recommended by several of their clients, for their quality customer service and impressive ROI results.

Coverage was secured as part of a sustained PR campaign carried out by the Holyrood Partnership.

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